I came upon a wonderful article on transmedia storytelling, the idea of connecting a narrative universe through a variety of channels. Like how the universe of Tron was started in a movie (way back in '84), but then expanded to games, another movie, and a TV show. All which share the same world but different stories.
And then you have the .hack series. In order to follow the chronological story you have to play video games, read comics, and watch the TV shows.
But a main part of transmedia storytelling is opening up the world to the fans, think fanfictionand parody YouTube videos and @ItstheDoctor and homemade butterbeer recipes.
So I was thinking, some time in the future on my way to become a common name author I'd like to incorporate this. Getting my story out to many people and encouraging fan participation.
Easy for George Lucas and Star Wars, not so much for self-published authors. Or even indie published authors. Or probably most first time authors.
Dark, crushing cloud of impossibility aside (I've been get rather good at ignoring it and walking through) what do you guys think small time authors could do to include transmedia in our self-run marketing schemes? Do you even think it's a good idea?